John R. Bittner papers, 1919-2002 and n.d.

  1. Resources
  2. View Resource

ArchivalResource

John R. Bittner papers, 1919-2002 and n.d.

http://www.worldcat.org/oclc/53905915

Collection (03-105) consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

562 items (1.3 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7672743

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Bittner, John R., 1943-

http://n2t.net/ark:/99166/w6j69pmm (person)

John R. Bittner was a professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. His research interests included Thomas Wolfe and Ernest Hemingway. Bittner died in 2002. From the description of John R. Bittner papers on Thomas Wolfe, 1998-2002. WorldCat record id: 676809965 Journalism professor and administrator at the University of North Carolina at Chapel Hill. From the description of John R. Bittner papers,...